Wadler: The Healthcare Industry & Social Networks Other People's Ideas / North America / 2009 Today, healthcare-centric social media encompasses a variety of tools for people to exchange information including message boards, chat rooms and networking websites, such as Facebook and MySpace. Read it! .....
	Senay: What "The Authentic Enterprise" Means for Agencies Other People's Ideas / North America / 2009 The Authentic Enterprise argues that “leaders of 21st century enterprises face a rapidly changing context for global business and society” and proposes “a set of strategic options for CEOs and other ‘C-suite’ executives to consider in helping the enterprise successfully respond to the new realities.” Read it! .....
	10 Questions for Bjorn Edlund of Shell Other People's Ideas / North America / 2009 "From late 1995 Shell reinvented its philosophy and praxis for external relations with a single-minded determination to learn from these experiences and get out front of the pack. Shell engaged with many of our critics to learn what they expected." Read it! .....
	Biegel: No Excuses for Failing to Plan for Crisis Other People's Ideas / North America / 2009 In a world of 24-hour news cycles where news travels around the world in nanoseconds, a company in crisis in any location around the globe is at greater risk than ever. Some are prepared. Some are woefully unprepared. Read it! .....
	10 Questions for Philip Dewhurst of Gazprom Other People's Ideas / North America / 2009 I am attracted to industries where I think professional communications can make a difference, and this was certainly the case in n nuclear, where we saw a huge turnaround in support. Read it! .....
	Bonsignore: Reaching Youth an Olympian Task for Beijing Sponsors Other People's Ideas / North America / 2009 On August 8, the XXIX Olympic Games will kick off in Beijing. Amid issues about the environment, politics and labor practices, corporations are shelling out millions in advertising and marketing dollars. Read it! .....
	Grates:The Immutable Laws of World Class Employee Engagement Other People's Ideas / North America / 2009 In today’s complex, uncertain business environment, we realize that no organization can grow, prosper or even survive, without a knowledgeable, engaged and aware workforce. This includes leadership, management and employees at all levels. Read it! .....
	Carmichael: The Value of CSR in a Crisis Other People's Ideas / North America / 2009 At the same time CSR has become part of the business landscape, we have witnessed some of the biggest crises in corporate America’s history. How much has changed in the past 10 years? Has CSR had an impact on how companies respond during a crisis? In what way? Read it! .....