About half of those responsible for the corporate citizenship function inside American corporations have a public relations or other communications background, according to a new study.
Independent Firms Anticipate Growth in Social Media, Research
Random Knowledge / Global / 2010
Independent public relations firms anticipate a rise in social media and research and a decline in media relations and advertising services over the next three years, according to a survey of members conducted by The Worldcom Public Relations Group.
Millennials (people between ages 18 and 29) are much less likely than the general public to rely on pharmacists as a source of health information, according to a national survey conducted by North Carolina public affairs firm Capstrat.
Many Americans Tune Out Social Media Due to Incivility
Random Knowledge / North America / 2010
Nearly one-third (34 percent) of the American public report that they are “tuning out” of social networking sites, with 39 percent of them attributing their tune-out to rude discourse and behavior, according to a new poll released by Weber Shandwick.
While consulting firms pioneered the practice of thought leadership marketing, they have been laggards in adopting social media for marketing purposes, according to a new study of 74 consulting firms.
Almost 30 years after the Tylenol crisis established Johnson & Johnson as a gold standard for the practice of public relations, the company continues to enjoy the best reputation of any major corporation, according to a new survey.
The British public remains uncertain which companies sponsored the FIFA World Cup, according to a survey conducted by Echo Research, which also found that the month-long tournament reinforced the British public’s belief that sponsors were not motivated by concern for football or South Africa.
Marketers Fin Staying Current with Social Media a Challenge
Random Knowledge / North America / 2010
Social media provides new channels to marketers but staying current on developments takes some legwork, according to a new survey by Menlo Park staffing service The Creative Group.
Americans Still Turn to Traditional Sources for Financial Advice
Random Knowledge / North America / 2010
Even after a global collapse that involved some of biggest names in the financial world, a national Capstrat-Public Policy Polling survey finds that Americans still seek out traditional financial professionals for help with money management.
U.K. Shoppers More Demanding as Result of Recession
Random Knowledge / North America / 2010
The recession has made the U.K.’s shoppers more demanding, according to research into 700 consumers by Euro RSCG Biss Lancaster. More than seven in ten say they have become more careful and smarter at shopping than they used to be.