Fenton "Unethical" for Anti-Blockade Work, Says Rubin
Features / North America / 2010
The issue of agency ethics—and specifically whether some clients are undeserving of agency reputation—has again reared its head following the news that US firm Fenton Communications is representing a Qatari group that is determined to break the Gaza blockade in Israel.
Facebook EMEA Strategy Chief: Brands Still Nervous About Social Media
Features / Europe (EMEA) / 2010
In a wide-ranging interview, Facebook EMEA strategy chief Trevor Johnson covers plenty of ground, including the biggest mistake brands make on Facebook, why marketers are still nervous about social media, and privacy concerns.
China’s economy will shake off the effects of the world economic downturn and return to a booming and vibrant state by 2010, according to a survey conducted by Millward Brown-ACSR and Hill & Knowlton and presented at The Marketing Group of China.
European Citizens Pessimistic About Financial Crisis
Features / Europe (EMEA) / 2009
General pessimism surrounding the economic crisis and skepticism regarding governmental capacity to effectively address it exists among European citizenss in France, Germany, Italy, Poland and the United Kingdom, according to an opinion survey conducted by APCO Worldwide.
Burson Named EMEA Consultancy of the Year for 2008
Features / Europe (EMEA) / 2009
Burson-Marsteller to be honoured at SABRE Awards dinner in Stockholm, May 21, along with national award winners Interel, Profile, Euro RSCG Worldwide, Oliver Schrott, Estudio de Communicacion, MS&L, Prime PR, and Blue Rubicon.