Posted At : February 24, 2010 12:23 PM | Posted By : name
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I have to admit to a grudging admiration for the British businessman who convinced the Iraqi government that a box with a stick on it was some sort of mystical bomb detector --"it works like a divining rod," he told one curious reporter--and then sold hundreds of them. Of course, a country that offers homeopathic "remedies" under its national health system has no right to feel superior to anyone when it comes to falling for charlatans.
The Federal Trade Commission may soon start cracking down on "green" advertising and packaging claims--although the majority of the claims described in this article are misleading rather than downright dishonest. I can't help thinking that civil regulation (ie publicizing deceptive practices, naming and shaming the worst offenders) is going to be more effective (and less costly) than government regulation.
From Iceland to Portugal, some of Europe's most troubled economies are seeking public relations help . Says one source quoted in the story: "Market sentiment is driving public policy. Going into the capital markets to explain yourself is the only way to reverse that."
I'm not sure the "corporate antagonism" The New York Times writes about here --using the Time Warner Cable-Fox News dispute as an example, is quite the new phenomenon the Times thinks it is. Companies have been fighting merger and acquisition and public affairs battles in public for 40 years.
Congratulations to Howard Rubenstein on his Metropolitan Opera debut.
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