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New Edelman Alliance Helps Clients Engage Online Influencers



Edelman has formed a partnership with Brandtology, a leader in business and brand online intelligence services to help Asian marketers and corporate communicators successfully manage the risks and opportunities of engaging with people and communities online.
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See our latest Agency Report Cards

Our annual Agency Report Cards profile the leading public relations consulting firms in North America, EMEA and the Asia-Pacific.

These profiles are written by our editor Paul Holmes, based on interviews with the firms themselves, published information, a review of the firm’s work (where possible) and discussions with clients and other industry experts. They are designed to provide prospective clients and employees with some insights into the character, strengths and specialized capabilities of each firm.

Latest Agency Report Cards


Campaign of the Week

David’s Bridal Celebrates Finding Your “One Love”
Responding to the changing media climate and consumer preferences, David’s Bridal knew it had to get more involved in the online space as a way to reach potential customers.
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Save the Leopard Frog
At a time when it seems everyone has an environmental story to tell Cohn & Wolfe and Credit Valley Conservation were challenged with developing an integrated marketing campaign to raise awareness of the human impact on local flora and fauna.
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Mark Lives in IKEA
In an era in which brand reputations are increasingly in the hands of consumers, Ketchum convinced IKEA to take a calculated risk and turn over its brand for a week to a comedian/filmmaker, orchestrating the biggest marketing success in IKEA’s history.
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Agency of the Week

 

Starcom Media Vest Names New Brand, Communications Chief
Media buying giant Starcom MediaVest Group India has appointed Amith Prabhu as associate director for corporate and brand communications, responsible for spearheading the execution of SMG India's internal and external communications programs.
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Tata Communications Selects H&K for International PR
Tata Communications has selected Hill & Knowlton to help increase its presence and mindshare as a global voice and data service provider on a worldwide level, excluding India.
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Weber Shandwich Names Gain to Lead Digital in Australia
Weber Shandwick has recruited former Microsoft marketer Matthew Gain, to head its digital communications practice in Australia. Gain was most recently citizenship and consumer PR manager for Microsoft’s consumer and online group in the U.K.
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Echo Research Expands Into Asia with Singapore Office
Reputation and communications research firm Echo Research has extended its reach into Asia with a new office in Singapore, managed by longstanding Echo team member and Singapore native Michelle Allen.
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Strategic PR Group to Represent Subaru PR Brand
Motor Image Enterprises has appointed Strategic Public Relations Group as its public relations agency of record in Singapore. Motor Image distributes Subaru brand vehicles in multiple Asian markets.
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Asia-Pacific News in Brief (June 8, 2009)
Weber Shandwick has promoted Lalana Santos, currently executive consultant, to the position of managing director of Weber Shandwick Thailand, plus new business for Hanmer MS&L and a new PR manager for Mazda Australia.
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Qantas Hires Wirth to Lead Corporate Affairs
Qantas Airways has appointed Australian Tourism & Transport Forum executive director Olivia Wirth as head of corporate affairs. Wirth will report directly to executive general manager government and corporate affairs David Epstein.
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More News...



New Tools Help Consumers Act How They Say They Will. Will They?

The-Death-of-Mainstream-Media Watch: Bad Week at WaPo

Quick Hits

The Insurance Industry's Epic PR Fail

Ouch!

Companies Need PR, and Increasingly PR Departments Don't Provide It

Society Needs Journalism, and Increasingly Newspapers Don't Provide It

The Corporate Website: Not Dead Yet

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